EDEN

cafe & garden

Eden is a conceptual shop with a mutually beneficial relationship between a community garden and an ethically-sourced cafe.

BRANDING/STRATEGY/GUIDELINES

A brand that reflects
circular living

Eden redefines composting as a refined, integral part of the restaurant setting, challenging current narratives and embracing circular living. The brand makes use of traditional renaissance artwork and gold foil to evoke a sense of up-scale cleanliness.

Brand Guidelines

Eden’s identity is brought to life through the bright colors inspired by their very own garden – Ripe red tomatoes, golden apples, pink flowers, and of course rich and leafy greens.

Eden's main typeface Boucharie adds a hand-crafted element that matches our logo and icons. We paired that with Gotham, a san-serif typeface that adds contrast in multiple weights.

Back to our roots

With a focus on sustainability, many of their in-house items are made of compostable materials and utilize a branded stamp to save on costs. A large portion of the rewards system also revolves around volunteering in the community garden.