THE BARCODE GROUP

A consumer product retail agency

At the start of last year, 6 companies (and 6 identities) merged to become The Barcode Group, a consumer product retail agency. I was brought on a month before launch to help organize the brand identity and bring it under a cohesive system.

Rebrand · Strategy · Template Design · Social

WORK DONE AT AVENUE C

Bento style system

The Barcode Group's 6 sub-companies are able to mix and match and work together to give a client a perfectly customized approach to retail.

When I was brought in to work on the new identity, this idea came into play with the bento box approach. My first task was to get to work creating a grid system that would become the basis for every aspect of future assets.

Accordion Deck

My main task was the “Accordion Deck” – a master powerpoint that held each divisions’ key pitches. I developed a typographic structure and grid system that would come to inform the rest of the company assets, from social media to print collateral.

Retail Inspiration

The Barcode Group's identity uses elements from retail spaces – stickers, receipts, and nastolgic iconography. These are defined in the brand standards and are used sparingly throughout the brand assets. They especially shine in the pitch deck and social spaces.