NORTHFIELD REBRAND

Minnesota nice

This conceptual class project was to create a new brand for the city of Northfield, MN in order to enhance the economic vitality of the community by attracting new residents, visitors, corporate meetings, conferences, and events.

Rebrand · Ephemera · Iconography · Wayfinding

GROUP PROJECT

Telling Northfield’s story

We wanted to reintroduce Northfield as a modern destination for residents, tourists, and businesses alike, retaining and showcasing the values, heritage, culture, and natural beauty of the classic midwest town.

The word mark is made up of 5 different icons that are used throughout the wayfinding system. These are the 5 key pillars that Northfield offers to its residents and tourists.